A segmentation system that classifies U.S. households into 68 consumer segments based on demographics, lifestyle, and behaviors.
Prizm provides the backbone for persona building and audience insight in Segment Ninja. It’s a proven framework for discovering who your best customers are and what they care about—allowing for messaging that speaks to the heart of customer motivation.
Prizm is the most widely used segmentation model in the North America. I has been trusted and used for overe 30 years by the Fortune 500 to help them identify, understand and find more of their most profitable customers.