A fictionalized profile of your ideal customer, built from Prizm data, CLV, and behaviors. Helps guide messaging, creative, and targeting decisions.
Personas distill complex data into something your whole team can act on. They bridge the gap between analytics and creativity, making your campaigns more human and relatable.
This is an excellent explanation of Personas, why they’re important, who uses them and what they cost to develop.
Share theses personas with your strategy, copywriting, design, media buying and other teams. Makes sure there is alignment with internal and external teams if you use agencies. Everyone needs to know who your best customer segments are and how to speak to them more effectively – then retain and acquire more just like them. Otherwise you’re wasting time and money.