Insights into customer habits, preferences, and interests (e.g., outdoor fitness, upscale dining, parenting) that help guide creative, content, and campaign strategy.
These indicators are also High-indexing Behaviors that are critical in understanding your best customer segments.
Lifestyle indicators breathe life into data. They make it possible to craft emotionally resonant campaigns that speak to real human motivations. In Segment Ninja, they provide critical context for personas and segment narratives.