Mapping customer segments by geography (e.g., city, zip code) to inform localized targeting and store-level campaigns.
Geosegmentation is essential for brands with physical stores or region-specific offers. It helps align local execution with audience insights, increasing campaign relevance and conversion.
Geographic Hotspots for Targeted Growth
Segment Ninja’s geospatial mapping tool reveals where your top segments live, enabling hyper-local targeting. Ideal for geo-targeting and optimizing social, paid, direct mail, outdoor and other investments.
Think “birds of a feather flock together”. Like-mined people not only have similar demographic, lifestyle and spending characteristics, but also live in similar neighborhoods.
Sample Map
Interactive Maps
Zoom into hotspots down to neighborhoods and households. Understand where any one or several of your top 10 high-value segments live so you can target them, and more like them more effectively. Satellite and Street View provides a more granular look at what’s in the area like shopping malls, golf courses, major roads, schools, bus routes and other physical characteristics that might be important in your marketing.