Adding new data (e.g., demographics, psychographics, or lifestyle indicators) to existing Klaviyo profiles to enhance customer understanding and targeting. Appending data helps brands turn anonymous...
A task you create in Segment Ninja to run an enrichment or analysis process—e.g., appending Prizm segments, identifying high-value customers, or generating personas. Jobs are...
The process of enhancing customer records with third-party data (like Prizm Premier segments or lifestyle insights) to improve segmentation and personalization. Enrichment is critical for...
User-defined data fields added to Klaviyo profiles through Segment Ninja (e.g., prizm_segment, lifestage, persona_name) to enable personalized flows and campaigns. These fields power targeted automation...
“Properties about someone” in Klaviyo are profile attributes—default or custom—that store information about an individual contact, such as name, location, preferences, or Prizm segment. With...
A segmentation system that classifies U.S. households into 68 consumer segments based on demographics, lifestyle, and behaviors. Prizm provides the backbone for persona building and...
One of the 68 specific Prizm groups (e.g., “Digital Digerati ” or “Upper Crust”) used to describe shared characteristics among similar customers. These segments help...
A broader classification of the 68 segment, grouping multiple Prizm Segments based on age, income, and presence of children (e.g., “Affluent Empty Nests”, “Striving Singles”)....
A visual representation in Segment Ninja showing the size and distribution of your customer database by Prizm and Lifestage segments, helping you identify dominant groups....
The estimated number of potential customers who share characteristics with your best existing customers. Knowing your TAM helps you understand how big your growth opportunity...
The total revenue a customer has generated over their lifetime. In Segment Ninja, the SCALE + package uses Klaviyo Historic CLV to indentify your Pareto...
Customers who have generated significant revenue, repeat purchases, or strong engagement— they are your approximately top 20% based on the Pareto Principle, or by any...
A rule of thumb where roughly 80% of results come from 20% of causes—in Segment Ninja, 80% of revenue is typically driven by 20% of...
Behaviors or traits (e.g., shops at Dollar General, luxury travel, pet ownership) that are much more common in one Prizm segment compared to the general...
Insights into customer habits, preferences, and interests (e.g., outdoor fitness, upscale dining, parenting) that help guide creative, content, and campaign strategy. These indicators are also...
A fictionalized profile of your ideal customer, built from Prizm data, CLV, and behaviors. Helps guide messaging, creative, and targeting decisions. Personas distill complex data...
Finding new customers who resemble your best existing ones using shared segment, lifestyle, or purchasing traits. This strategy is central to scaling your business. By...
Mapping customer segments by geography (e.g., city, zip code) to inform localized targeting and store-level campaigns. Geosegmentation is essential for brands with physical stores or...
NinjaGPT is our AI-powered know-it-all. You can have conversations about any aspect of your email campaigns, flows or other marketing activities. It comes with pre-baked...