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Home/Knowledge Base/Segment Ninja Lingo/Lookalike Modeling

Lookalike Modeling

20 April 2025

Finding new customers who resemble your best existing ones using shared segment, lifestyle, or purchasing traits.

This strategy is central to scaling your business. By modeling your top-performing segments, you can acquire better customers faster and more efficiently—spending smarter and growing quicker.

This is what Segment Ninja does best. Once you have identified your high-value segments, you can generate detailed personas of them. You can also “push” them to Klaviyo, Meta, Google and other channels. This ensures your ad spend is optimized and you’re not wasting money on impressions or clicks that are less likely to convert or make you money.

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  • High-Indexing Behaviors
  • Pareto Principle

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