“Properties about someone” in Klaviyo are profile attributes—default or custom—that store information about an individual contact, such as name, location, preferences, or Prizm segment.
With Segment Ninja:
Segment Ninja enriches Klaviyo profiles with custom properties like Prizm Segment, Lifestage, and and over a dozen demographic and behavioral data. These can be used to:
- Personalize email content dynamically.
- Trigger or filter flows based on segment or persona.
- Build high-value segments (e.g., top 20% customers).
- Run targeted A/B tests to improve engagement and conversions.
Why They’re Critical
For someone like you using Prizm Premier segmentation via Segment Ninja, these properties are essential for targeting your high-value or top 20% (or so) of customer segments. You can:
- Assign Prizm segments, lifestage, demographic data as custom properties.
- Create flows for each top-performing segment.
- Use NinjaGPT to dynamically tailor content based on those properties.